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Tuesday, 19 January 2016 11:00

David Bowie – Master of PR

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The morning of Monday 11th January started much like any other Monday morning, until we checked the news and heard that David Bowie had died, following an 18 month battle with cancer. Since then there has been an outpouring of love and admiration across the board, from ordinary people to world famous celebrities, which is a reflection of the influence he had on popular culture.


Regular readers of our blog and social media will know that our founder and MD, Caleb Hulme-Moir, is a native New Zealander who has recently moved back home following several years working in London and Sydney, Australia. Caleb has been doing some pro-bono work with the Right Reverend Justin Duckworth, Bishop of Wellington, on this op ed piece, and as it's topical - and a nice Christmas story - we thought we'd share it with you...

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At the end of last month we followed the story about how people had started the "1 in 5 British Muslims..." hashtag which became a movement, a campaign even, against The Sun newspaper's headline of "1 in 5 British Muslims feels sympathy towards Jihadists" with interest. The Sun, as it tends to do, had taken the results of a poll they ran out of context and had rephrased statements. The questions in the poll only allowed a narrow field of answers and the sample was actually very small.

Having recently returned home to New Zealand after years living abroad in China, London, and Sydney, our founder and MD, Caleb Hulme-Moir, explores the reintegration experience for Kiwis coming home in this piece from the NZ Sunday Star Times.

We don't know about China or Sydney, but London certainly isn't the same without him.

ivory tower

We love this piece in The Guardian by Kristal Brent Zook - Award-winning journalist, author, scholar and professor at Hofstra University in New York - who talks about how she's often wondered why academics don't make more of an effort to publish for general audiences. She put the question to a few academics and their answers surprised her.


Our Australian readers may remember the Woolworths 'Fresh in our Memories' website and ad campaign which they used around Anzac Day. The website invited people to pay tribute to the Anzacs by creating a picture for their social media profile using a photo of someone affected by war. It then attached the Woolworths' logo and text saying, "Lest We Forget Anzac 1915-2015. Fresh in our memories."

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The recent announcement that Australia and the United Kingdom have agreed to form a joint working group to tackle profit shifting by multinational companies such as Google, Starbucks, Apple, and Microsoft is welcome news. But why is it government officials, rather than business leaders, who are leading this charge?

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Love it or loathe it, you can't deny that The Sun is one of the UK's most widely read tabloids and it's in an ideal position to use that to influence and drive the news agenda. Which is something it's been doing for many years – remember the headline "It's the Sun wot won it" which appeared on the front page on Saturday 11 April 1992 following the unexpected Conservative victory in the 1992 general election?

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