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Kevin Anselmo, Managing Director, Experiential Communications, North Carolina

www.experientialcommunications.com

Experiential Communications helps brands within academia - whether individual or corporate - communicate with stakeholders. The goal – that intended audiences experience the brand's story in the context of their everyday lives. The effect – this experience links to key strategic business objectives.

Experiential Communications was founded by Kevin Anselmo, previously the Director of Public Relations for Duke University's Fuqua School of Business and prior to that the media relations manager for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York. Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Kevin is the host of For Immediate Release on Higher Education, the communications podcast for academics, marketers, public relations professionals and administrators within higher education. Check out the Experiential Communications blog and website and follow Kevin on Twitter.

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