Having started her career in journalism, Carla sees the work of a PR professional as providing a service to both clients and fellow journalists. This approach has helped her build strong, long lasting relationships with top and influential media professionals around the world. These relationships, built on trust and professionalism, have assured outstanding results for her clients. Carla strongly believes in a tailored approach and handles every client, every story and every pitch with unwavering attention and profound care.
Carla was formerly International Communications Director at IESE Business School which is ranked in the top 10 business schools globally. Over a 10 year period Carla was responsible for dramatically increasing IESE's media profile in top-tier international media outside Spain.
Originally from Lima (Perú), Carla has multiculturalism in her blood and she loves working across cultures. She is passionate about human relationships and societal behaviour, and she is interested in the media's impact on both. Seeing journalism as a force of good, Carla believes that through PR one can also help change the world for the better.
Carla is keen on keeping active: she runs, trains, skis, windsurfs (she is actually obsessed with windsurfing). She also loves books, music, seeing the world and enjoying her home city of London.